Marketing Overview:
nTangibles Marketing Service was formed to service the needs of small and midsize businesses that believe that they cannot afford advertising and marketing solutions, and therefore go without.
These businesses watch as larger companies are serviced by multi-national advertising agencies whose price structures and heavy staffing needs are encumbered by large overheads, resulting in many successes but at an incredibly high cost to their customers.
Further, when these businesses set aside budgets for promotional or advertising materials they are rarely able to find the additional hundreds of thousands or millions necessary for traditional media spending.
The solution for these businesses being offered by nTangibles is greatly reduced spending for overhead and back end media needs.
By applying targeted marketing and new technology solutions combined with specific staffing as needed, we offer options to small and mid-size business solutions not currently offered by multinationals because they have become cost and commission prohibitive due to multi-tiered staffing and overheads.
nTangibles has developed many valuable relationships with vendors and professionals in the advertising community many of whom are ready to be called upon for current and future jobs and understand the current business needs and our plan to pursue these.
Strategic Objectives:
Being aware of the ever-changing communications marketplace, nTangibles implements many years of experience in the communication field to produce products and services for businesses needing more immediate communication solutions.
nTangibles is a leader in the industry combining our skills, expertise, and relationships to fit the needs for more direct, effective, lower-priced advertising solutions.
Provide Small and Mid-Sized Business with Communication Services:
nTangibles offers services to these companies on a project-by-project basis.
We will act as a direct solution company, which will supply production from start to finish to businesses currently without a voice in the advertising arena; Companies who are small and mid-range in size and companies who receive government and private funding and are not for profit.
Provide Large Businesses with Immediate needs Projects:
nTangibles offers services to larger local business who are currently partnered with larger multinational advertising agencies, but who may spend upwards of millions per year locally on immediate need projects like new product launch videos and training videos targeted to their employees, trade show videos, interactive CD’s, and consumer field research videos.
Provide other Agencies, Marketing Groups, Research Groups, and Public Relations Groups with Services:
nTangibles Marketing Service also offers advertising agencies, marketing groups, non-profits, and public relations groups who do not have the staffing, either due to economic downturns or lack of new media technology understanding and experience. nTangibles will not only offer production experience but access to the thinking behind these solutions which in many cases are being sought out by their clients independently.
By leading with new technology media solutions that are not understood or implemented by larger firms nTangibles fills a void left by businesses currently in need of marketing solutions a void left by large multi-national advertising agencies.
The Competition:
Large multi-national agencies:
There are many in the Seattle, Washington DC, Portland Oregon, and Vancouver, B.C. marketplace who have many employees, some with as many as 150 - 200 employees. Many have had layoffs to make their bottom lines and show a profit to their parent companies.
Agencies that businesses are shying away from because of their large overheads. Agencies whose staff in many cases are overburdened because of layoffs and shrinking communication and media budgets. Television media is traditionally where ad agencies make the bulk of their money.
nTangibles advantage:
nTangibles will work on a project-by-project basis and bring in talented, experienced partners only when needed. Our clients who are looking for comfortable relationships with familiar talent have access to that talent as contract employees with nTangibles. nTangibles understands our clients are looking to make their advertising dollars stretch further and who understand and are not looking for the same types of account management relationships of the past.
New technology firms:
There are many of these who are popping up everywhere but none skilled in the business of traditional advertising and communication.
In the past, we have received projects from businesses that have dealt with these startups, which have come to us out of frustration due to confusion with these firms, firms who had a keen understanding of technology, but who did not understand messaging.
nTangibles advantage:
nTangibles can marry the two fields and satisfy clients with impactful messaging that shows an understanding of the finesse and strategic thinking needed to communicate with consumers alongside with already proven new technology media solutions.
Video production companies:
There are many companies with strictly video production knowledge.
The difference is that the competition's products and services largely come from a news station approach; much of it is very similar and formulaic, resulting in the same look and feel to the videos time and time again. This approach quickly loses its appeal to encourage and interest the viewer on repeated viewings.
nTangibles advantage:
In the past, what set our thinking apart and what made the videos we created more sought out, was the advertising and communication thinking which we brought to each project. From the numerous commercials produced with rich creative minds, many of which have collaborated on successful commercials and motion pictures-directors, art directors and copywriters, cinematographers and special effects came a keen visual and storytelling ability.
nTangibles offers greatly reduced spending for overhead and back end media needs. By applying targeted marketing and new technology solutions combined with specific staffing as needed, we offer options to small and mid-size businesses. These solutions are not currently offered by multinationals because they have become cost and commission prohibitive due to multi-tiered staffing and overheads.
Industry Outlook:
There are many companies that are unwilling or unable to afford traditional multinational advertising agencies.
Businesses have pulled out of expensive media contracts, but realize that they still very much need to get their communication out and into the consumer marketplace.
nTantibles Marketing Service offers better, more streamlined solutions. Solutions where their dollars can be seen in the final product not lost in large overheads.
If you are looking to partner with a marketing firm who brings only the necessary talents that are needed to effectively target your consumers.